Email subject lines are important, but they can be hard to get right. You want to make sure your email gets opened, but you also don’t want it to seem like spam.
Most people receive dozens of emails every day, and if your email subject line doesn’t stand out then it’s going to end up in the trash.
We’ve written an article that will show you how to write an engaging email subject line that gets clicks.
So what are you waiting for?
Let’s Get Start Now!
How do you write a catchy email subject line?
Creating a catchy email subject line that stands out from the hundreds of email tools users receive every day can be tough.
If you want to ensure your message grabs attention, consider these three tips:
Understand Your Audience:
Every audience is different, so it’s important to tailor your subject lines accordingly. Learn what kinds of messaging they respond to best and create something that will draw their eye.
Keep Your Subject Line Short and Sweet:
Users are overwhelmed with emails daily, so keep yours concise so they can quickly decide whether or not they want to open it. Aim for 4-8 words depending on the content in your email; any longer than that and you are likely to lose their interest quickly.
Find the Right Balance Between Relevancy and Creativity:
Don’t give too much away in terms of content with your subject line but make sure it’s enough for them to get an idea of what you are offering them – be creative but don’t do too much! You don’t want it sounding like all other emails – use an element of surprise or humour if appropriate – just make sure the message resonates with readers at first glance and is relevant to their needs/interests/goals etc.
Try testing out different variations over time against similar audiences – this way, you will be able to see which works best using A/B testing methods!
What are some tips for writing email subject lines?
When it comes to writing effective email subject lines, there are a few key tips you should keep in mind.
Make Your Subject Line Brief and Descriptive:
First, you want to make sure your subject line is brief and descriptive. It should get the point across in as few words as possible – ideally less than 50 characters if possible – and give a clear indication of what the email contains.
Avoid Spam Words and Phrases:
You also want to be sure that you avoid any spam words or phrases which can trigger spam filters or distract from your message. Common words like “free”, “discount”, and “cash” can all set off alarms for many email providers and end up getting your perfectly legitimate emails filtered into the junk folder (or worse).
Personalize and Test Your Subject Line:
Additionally, you may want to consider personalizing some subject lines by addressing specific people or adding their names directly to the line.
How do you make your email subject lines more interesting?
Writing email subject lines that grab attention is one of the most important elements in email marketing success.
Use Action-Oriented Language:
To make your email subject lines more interesting, use action-oriented language to entice receivers to click on the message and find out more. Action verbs such as “discover”, “explore” or “enjoy” can create a sense of urgency and peak curiosity.
Avoid Repetition:
Try to avoid using the same words or phrases repeatedly in your subject line; instead, mix them up with synonyms or use a variety of terms related to the topic but still carry similar meanings. This will help you stand out from other emails and inject creative freshness into every message you send out, allowing you to grab attention more effectively.
Make the Most of Your Character Limit:
Keep in mind that most users display only a certain number of characters in their inboxes – usually somewhere between 30-50 characters – before cutting off whatever follows next so strive for brevity within this limit while ensuring not too much impactful information gets lost along the way.
What are some common mistakes people make when writing email subject lines?
When it comes to writing effective email subject lines, there are several mistakes that can easily be avoided if you take the time to craft an impressive message.
Overly General Subject Lines:
An overly general subject line does not provide enough information for the user to determine what their next action should be. Generic phrases such as “Follow Up” or “Hello” might appear friendly and inviting, but they do not give any indication of why your recipient should open the email and read further. Instead, use a concise but descriptive phrase that will allow people to identify what your intention is with the message so they can decide quickly whether or not they need to take action on it right away.
Unclear or Vague Subject Lines:
Oftentimes, people try to be creative with their language in order to grab more attention from the reader by making a joke or pun; however, these types of messages tend to leave readers confused as they may not understand immediately what this implies about the content within the body of the email. The best way around this trap is to be upfront and clear with your message topic so you don’t have anyone questioning what it’s all about!
Too Long or Wordy Subject Lines:
Additionally, people often make mistakes when creating too long or wordy subject lines for their emails; this could lead recipients to feel overwhelmed due to all of the text displayed before even opening it up! You want your audience intrigued by your content for them to click into reading more – kind of like how headlines work–so make sure that whatever words you choose fit neatly together without dragging on and stretching out too much space!
Keeping things short means better rates of getting opened in most cases because who likes seeing page breaks already?
Inappropriate Tone or Language:
Subjects that are written in “yelling-caps” will immediately alarm readers versus a lighthearted/relaxed tone which may encourage them instead!
People view e-mail communication as quite personal nowadays – so think twice about using big intimidating words or unprofessional terms – unless absolutely necessary – as this could create potential issues between sender/recipient if used incorrectly.
What are some dos and don’ts for email subject lines?
When it comes to choosing email subject lines, there are a few key dos and don’ts that can help optimize your open rate and ensure your emails get the attention they deserve.
Dos for email subject lines:
Keep it Short & Sweet:
People often skim through their inboxes so make sure you keep the subject line concise and leave out any extra words. Aim for 7-10 words or less as anything longer may decrease open rates.
Make it Relevant:
The best email subject lines provide a clear indication of what the content is about, so avoid clickbait titles like “What happened next will shock you!” Be honest and specific in order to truly engage your readers with what you have to say.
Use Action Words:
Using action verbs helps draw in readers by showing that there is something of value contained in the email itself such as ‘Learn’, ‘Discover’, or ‘Unlock’ which makes them more likely to read on. Also consider using emotive language such as ‘WOW’, ‘Terrific’, etc…to grab attention quickly!
Personalize Your Email Subject Lines:
This is especially important if you’re sending out marketing emails because recipients want to know why an organization’s product or service is relevant directly to them personally, adding personalization with {{first name}}, {{city}} or other information associated with their profile can be very useful here and increases engagement from potential customers significantly (up to 6x).
Don’ts for email subject lines:
Don’t Try To Trick People:
Avoid deceptive tactics like false urgency (such as writing “reply ASAP!”) because this only serves to annoy people and make them less likely to open up future emails from you too! Instead, just state what’s inside clearly and honestly so they can decide whether they want it now — not when someone else tells them to!
Don’t Include Punctuation In Your Email Subject Line:
Although punctuation marks at times create emphasis on certain words in a sentence (e.g.; making questions look more dramatic), omitting most punctuation marks tends to work better since spam filters tend to flag these types of messages due to excessive use of exclamation points, question marks, etc.
No Caps Lock Please:
All caps are usually considered shouting so avoid using capital letters for emphasis if possible, instead try italics or bold lettering to convey importance without coming across as too aggressive!
Conclusion
A great email subject line is the key to getting your message read. But how do you write a catchy, interesting email subject line that will get your recipients to actually open and click through to your email?
In this post, we’ve shared some tips and examples of what works (and what doesn’t) when it comes to writing attention-grabbing email subject lines.
So next time you’re sitting down to draft an email, keep these things in mind and you’ll be well on your way to increasing your open rates. And soon enough you’ll get higher open rates altogether 🙂
