Let’s be real: social media can feel like a hungry beast that always needs feeding, and the pressure to create new content constantly can feel overwhelming. But here’s the thing: it doesn’t have to be complicated.
We have powerful tools right in our hands – our phones! With the right apps and a few simple strategies, you can create engaging social media content that resonates with your audience without all the stress.
1. Start with Canva to Create Branded Templates
One of the easiest ways to keep your content looking polished and professional is to create branded templates in Canva. Whether you’re using the free or paid version, having templates that match your brand colours and style makes creating content so much easier.
So, the next time inspiration strikes or you have a quick tip to share, just pop it into one of your templates. This simple step will save you time and help you stay consistent with your branding.
2. Capture B-Roll Footage with Your Phone
Your phone is a powerful tool for capturing content on the go, so make the most of it! Capture B-roll – those background clips of you walking, the scenery around you, or even your work setup. This footage can be super useful when you need to create short-form videos or social media reels.
Apps like Canva and CapCut (both with free and pro versions) allow you to take that B-roll footage and add text overlays, making it easy to create engaging videos that your audience will love.
3. Share Customer Reviews and Testimonials
If a glowing review or testimonial comes in, don’t just file it away – share it! Use tools like Canva or CapCut to turn those reviews into eye-catching social media posts. You can even create a template specifically for reviews so that sharing them becomes quick and easy.
And if someone leaves a review on Facebook or another platform, be sure to thank them publicly! Not only does it show gratitude, but it also boosts engagement – both with the person who left the review and with your audience.
4. Leverage User-Generated Content
User-generated content (UGC) is pure gold for your business. Whether it’s someone sharing a photo of your product or giving you a shoutout after using your services, this content builds credibility and trust. So, when someone tags you or shares something awesome, don’t hesitate to re-post it.
If you don’t have much UGC yet, ask your customers! You’d be surprised how willing they are to share their experiences with your brand. And if you want to take it a step further, consider working with influencers or tapping into platforms that connect you with users who can create content for your brand.
5. Share Fun Facts and Quirky Stories
One of my favourite ways to engage an audience is by sharing fun facts, quirky stories, or little-known tips. Whether it’s something surprising about your industry, a behind-the-scenes look at your business, or a funny moment you encountered during your day, these types of posts spark conversations and create a connection with your audience.
The goal is to entertain and inform while showing off your personality. When people feel like they know you, they’re more likely to engage with your content.
Build a Content Bank
Creating content doesn’t have to be a time-consuming task if you’re strategic. Use your phone to capture moments throughout your day and create a content bank. This allows you to draw from it whenever you need something to post – whether it’s a testimonial, a B-roll clip, or a fun fact.
By using simple tools like Canva and CapCut and making the most of what you already have, you can consistently create engaging social media content that builds connections and boosts your business—without the overwhelm!
