A hot take on how film and animation are making a play on the digital landscape.

Let me be short with you, short-form videos are the espresso shots of digital content. They deliver punchy, engaging messages that instantly hook viewers in a short attention span world & for the coffee snobs of the digital world, the only way to consume coffee.

What does this look like for us? Our DBLSTR Films Team now plans, scripts, and allocates resources for small outtakes from bigger production pieces. This approach has allowed us to create a range of go-to-market assets in short video formats, maximising the value of each production and variety and scale in which the content can be shared.

VR has broken out of gaming and into digital marketing, offering consumers access to experiences that lived outside of their imagination, allowing them to envision things without going in store or purchasing the product. This level of tangibility has shifted how consumers shop and engage with content.

What does this look like for clients? Experiences range from virtual test drives for new cars, virtual home tours for home builders and virtual tours of luxury resorts.

Animation is a dynamic tool for telling brand stories in ways that static images or live-action videos can’t match.

Interactive content turns passive viewers into active participants, creating a strong visual distinction for your brand or business will make a massive impact in your engagement, sales and customer database.

What does this look like for us: We collaborate closely with developers and designers to integrate interactive elements into our content. This has included clickable videos and gamified product demos, ensuring audiences are not just watching but actively engaging with our clients’ brands.

Combining different content formats can create a more comprehensive and engaging marketing strategy. A really easy thing to do is to try something new and exciting & not thinking beyond that. Innovate & integrate, find ways to mesh different formats of digital together and think bigger picture.

What could this look like for your business: Your workflows could include brainstorming for how different content types can work together. For instance, you might create a short-form video teaser that links to a longer, interactive animated piece, providing a multi-layered experience for your audience.

Where possible, find ways to creatively engage these different digital formats to animate your marketing & take things to the next level.