Author: Ryan Rojo

Retailers are shifting from competing on commoditised products and prices to offering solutions and inspiration to customers. Coles and Woolworths have launched shoppable recipe platforms, while Ikea USA’s Ideas & Inspiration platform showcases curated and customer-generated room solutions.

Using customers as an online solution-inspired salesforce enhances social legitimacy and provides valuable data for AI applications. This data enables personalised solutions over product recommendations thr