Data is not the ‘new oil’ – it’s uranium
When organisations think about their most valuable assets, two are always at the top of the list: trust and data. Without trust, customers will simply not buy your product or service. This is why the Harvard Business Review noted, “If you’re selling a product, you’re now selling trust.”
A significant element of how trust is built and maintained is how data is handled. Data virtualisation gives organisations the capacity to leverage data without increasing their threat surface.