Category: Advertising, Marketing and PR

PPC advertising is an effective strategy for businesses seeking quick online visibility and control over ad spending. This article explores how PPC campaigns on platforms like Google Ads offer instant results, targeted reach, and boost brand awareness. With customizable budgets and real-time performance tracking, PPC helps businesses drive traffic, increase conversions, and achieve growth in a competitive digital landscape.

Generally, gift guides are not simple checklists of products that one should obtain. In other words, they are communication instruments that can generate millions of dollars in e-commerce sales and build even more substantial customer bonds.

Maximising Your Marketing Impact

In this article, marketing expert Jenn Donovan shares actionable strategies to help business owners in both rural and urban Australia grow their business through effective marketing. Jenn highlights the power of storytelling, urging businesses to connect with customers by sharing their unique journey. She also emphasises the importance of leveraging local networks, such as joining Chambers of Commerce, to build valuable business relationships.

Content is king, but managing it effectively can be a challenge. That’s where a content bank comes in, a powerful tool for businesses to stay organised, consistent, and ahead of the game.

For small businesses traditional discounting tactics can impact brand value, reduce profit margins and lead to price wars with competitors where no-one really wins. Integrating donations and giving-back to charities in to your business can be an effective way to grow your business, increase brand loyalty and contribute to the greater good without having to resort to constant sales and discounts. Find out how one small business is going just that.

There’s a big difference between setting the standard and meeting it. Here’s 8 thought pinching ideas to question if you’re marketing for right now, or into the future.