Category: Branding

The Seven Most Expensive Words in Business

The seven most expensive words in any organisation are:
‘We have always done it that way!’

How often do you hear those words around your workplace? Wasn’t it only last week when a senior manager blocked a new employee’s suggestion with that exact phrase and added:

‘You just don’t understand how we do things around here.’

If this sounds familiar, it’s time to seriously examine the way you operate in today’s fast-paced environment.,..

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Unleashing 2024: Innovative Marketing Tactics for Brand Brilliance

In 2024, marketing’s evolution demands innovative strategies. Craft impactful campaigns with compelling storytelling, embrace trends like AI and immersive tech, and elevate brand visibility through SEO, social media, and user-generated content. Focus on metrics that matter for tangible results. Success lies in balancing tradition and innovation, creating a holistic approach to brand brilliance. May your campaigns and trends be transformative, allowing your brand to shine in this dynamic market.

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What Makes a Great Brand

Building a brand means establishing meaningful relationships with your target customers and it can happen in a moment or across a lifetime. Most importantly, it happens differently for every brand because it relies on your customer. A truly great brand is built from the inside out because it’s an ongoing process that requires consistency, authenticity, and a deep understanding of your audience.

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What makes a great brand?

Building a brand goes far beyond logos; it involves key strategies such as defining your identity, understanding your audience, creating a memorable visual identity, crafting a unique value proposition, developing a robust online presence, offering authentic messaging, and prioritising customer feedback. These strategies guide you to a lasting brand identity that resonates with your audience and stands out. Branding is a long-term investment in your business’s identity and reputation.

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Crafting an Authentic Brand: Building Trust and Loyalty

In the ever-evolving world of business, one fundamental aspect remains unchanged – the importance of building a strong and authentic brand. As a new business owner embarks on this journey, creating a brand that resonates with the target audience is a crucial step towards success. So, let’s delve into the essential elements that make a brand truly great, providing insights and tips to guide you in crafting a brand that stands the test of time.

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Building a Strong Brand

Unlock brand success secrets with BelBagno, a standout in bathware. This article offers guidance to budding business owners, covering brand identity, target audience insight, logo creation, and quality prioritisation. Yet, BelBagno’s distinction lies in its unconventional approach, offering unique bathware and innovative branding through their ‘Bathroom Book’ and branded basketballs. By embracing these insights, new business owners can carve their path to brand success.

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Exploding The Myths About Trade Marks: Essential Facts For Business Owners

Trademarks are deeply ingrained in our daily lives, yet it’s surprising how little many people know about them. What’s even more surprising is that even though trade marks are a crucial aspect of many businesses and can have a huge impact on the balance. This article unpacks some of the common myths about trade marks and provides guidance for business owners on what they should be doing to protect their valuable intellectual property.

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