How to Create a B2B Content Strategy: The Ultimate Guide
Ellie Wilson, SEO Strategist at London-based Digital Marketing agency Distinctly, shares her insights on how to kickstart your B2B content strategy
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Category: Writing and Communication
Are You An Introverted Writer?
Are you an introverted writer? These days, to be an author means also being able to market yourself. For introverts, that’s not easy. This article sums up what it’s like to be an introvert in an extroverted world, and what you can do to make it easier.
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Expert reveals eight tips for writing a press release that gets you noticed
A great press release can help open your brand up to a whole new audience and connect with your customers. But they can be difficult to write, particularly if you want to cut through the noise and make sure you get coverage.
Journalists don’t have a lot of time and believe me, they receive thousands of press releases. This means that, unless you grab their attention quickly, your press release may just end up straight in the bin. But how do you get yours noticed? Here are my eight top tips.
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Content as a Catalyst: Redefining E-commerce Value
In “Content as a Catalyst: Redefining E-commerce Value,” Ben Pu highlights the transformative role of content in e-commerce. Beyond traditional marketing, ShipSage uses content to educate, engage, and empower, sharing its vision of smart warehousing and tailored fulfillment. The strategy focuses on delivering in-depth educational material, engaging stories, and actionable insights, underpinned by a data-driven approach to refine content relevance and impact.
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Crafting Content for Lasting Impact: Strategies for Sustainable Value
For lasting content value, focus on quality, tailor to audience search intent, and invest in evergreen topics. Encourage engagement, repurpose across platforms, and regularly update content to keep it relevant. This approach builds trust, drives sustainable traffic, and fosters long-term audience relationships.
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Best content for your marketing strategy that money can buy
Implement systems that empower your marketing team to utilize a MarComm (Marketing Communications) calendar for targeted content themes. This should facilitate the seamless repurposing of content across various marketing channels, ensuring scalability and efficiency.
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Yahoo and Google Are Changing How Business Emails Work
If you send newsletters for your business, the protocols surrounding verification are changing. Yahoo and Google are introducing new measures that mean for anyone sending 5,000 emails to people combined across Gmail and Yahoo will now need to have an authenticated email domain. Make sure you’re ready to avoid ending up in the spam box!
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Promoting Company Culture Through Improved Internal Communications
The best way you can improve company culture and morale is to find a way to improve communication within — whether it be within departments, between different departments, from company leaders to production employees, and with customers and clients. This is especially important as more workplaces accept and adopt remote or hybrid environments.
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How to Write an Engaging Email Subject Line That Gets Clicks?
An email subject line is the first thing your subscribers will see, so it’s important to make it count. This article provides helpful tips on how to write an engaging email subject line that will get your readers to click.
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Top tips for creating a confident cover letter when you’re applying for a more senior role
Do you have your eye on a senior role and are wondering what it takes to make your application stand out? Applying for senior positions can often be an intimidating process, but taking the right steps to prepare yourself and make sure that your cover letter has the advantage can mean the difference between securing an interview or not.
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How to Create an Effective SEO Strategy
Search engines are constantly developing and keeping their algorithms updated at all times, and the SEO landscape adapts to catch up with these changes. You need to keep up with the latest practices, too, so that you can ensure your SEO strategy always remains effective and contributes to the growth of your business in the long run.
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Top 5 Writing Habits That Will Make You a Pro
The article focuses on explaining five writing habits that, when developed, can turn anyone into a successful and proficient writer. Inside, the reader will find practical advice that is relevant to anyone wishing to either up their writing game or get into the career of a written content creator.
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