In today’s competitive market, reaching out to a large audience might seem like the ultimate goal for many businesses. However, the key to success lies not just in the number of people you reach, but in how well you connect with your target customers.
As Marketing Strategist Linda Reed-Enever succinctly puts it, a large audience does not automatically translate to conversions. This is a common misconception that many businesses fall prey to.
In this episode, we cover:
- Why large audience ≠ conversion
- How to share your message where your audience hangs out
- Learning your existing customers’ social media habits
- Studying your competitors’ content and platforms for insights
- Tools to analyse and optimise content
- The types of content that match your audience’s needs
- How webinars and quizzes help you find your target audience
Join her in this episode as she delves into why focusing on audience numbers can often lead to a bust, and how shifting your strategy can make all the difference.
Learn more from Linda Reed-Enever:
Want more marketing tips? Join The Marketing Circle. You can also find Linda at Enever Group.
Highlights
- [00:00] Understanding the Importance of the Right Audience
- [01:05] Engaging with Existing Customers
- [01:33] Analysing Competitors for Insights
- [02:12] Optimising Content with Hashtags and Tools
- [02:30] Avoiding Common Mistakes in Audience Targeting
- [02:52] Creating Relevant and Engaging Content
- [03:39] Using Quizzes to Segment Your Audience
- [04:12] Leveraging Webinars for Audience Engagement
- [04:37] Stages of Audience Readiness
- [05:07] Quality Over Quantity in Audience Building
- [05:53] Final Thoughts and Call to Action
