While we’re in the midst of the coronavirus crisis, what about your content crisis?! Now is the time to be posting regularly on social media, to ensure your customers know you’re around and trading as per usual. This is not the time to stop! Luckily, a content crisis for your daily social media is easily fixed.
It’s one of the biggest complaints we hear from those in business – what on earth should they post on their social media platforms each day?
- Your almighty website – Yes, indeed! Use your website as the basis to create a social media plan. Use your menu to start to break down your content into bite size pieces. For example, you can look to post about one of your products or services and do that as one post every week. Eg Every Monday you introduce a new product or service to educate the audience. Or introduce a staff member. Or tell people the story behind your business. Your website is there and is PACKED full of ideas, so use it.
- Industry dates and events – If you’re in an industry that has a lot of updates/regulations or events, use this to your advantage! Sign up to google alerts and put in the keywords you want to be notified about. Or if you’re part of an association, sign up to their newsletter. This way you can post important news items, events or legal updates on your social platforms and you don’t have to write a thing!
- Sharing is caring – While we don’t condone stealing, there’s absolutely nothing wrong with sharing content from other social pages you follow. If you think your audience would find value or enjoy the post, then by all means, hit share on Facebook or Repost on Instagram. Just ensure you’re giving credit to the original poster.
