Learn Magazine
Articles, Tools and Reviews
Learn Magazine is your go-to space for practical insights, fresh ideas, and real-world business guidance.
Inside Learn Magazine, you’ll find articles, tools, and resources designed to help you think differently, make smarter decisions, and take confident steps forward in your business. From marketing and strategy to mindset and growth, everything here is written to be useful, relevant, and easy to apply.
Educational Leadership: Moving from Expert to Guide
Move from being the expert with all the answers to the guide who helps others think, learn and have a go for themselves. Explore how better questions, real experience and a little room to try can help your team, students or community build confidence along the way.
How to Break the Salesperson Bottleneck Holding Your Business Back
Many Australian business owners have built their companies on personal charisma and hard-won relationships – and that is something to be proud of. But there is a quiet trap hidden inside that success: when you are the only person who can close a deal, your business is not really scalable. It is a high-risk liability tethered to your stamina, your availability, and your health.
After 30 years of studying human performance and business scaling across more than 150 industries, I have seen this pattern play out more times than I can count. The good news is that it is entirely fixable. By shifting from personality-driven selling to a systemised, diagnostic approach, you can transform sales from an exhausting personal burden into a predictable engine for growth.
This article explores why so many professional services firms are still using outdated sales tactics on modern buyers, what a more effective approach looks like in practice, and how real business owners – from web designers to earthmoving contractors – have used systemised selling to achieve results they never thought possible. Whether you are a solo operator or leading a team of ten, the principles here apply.
Why Your Expertise Belongs in Your End-of-Year Business Plan
Most end-of-year business plans just ask for more — more clients, more hours, more delivery. But the most valuable line in next year’s plan might be something you already own: your expertise, packaged as a course people actually finish.
Do You Know What Your Customers Want Now?
Understanding what customers want requires recognising that expectations, research habits, and decision-making processes constantly evolve. Businesses must regularly evaluate real customer feedback and interactions to avoid relying on outdated assumptions about what their audience truly values today.
Australia’s small businesses have a revenue problem, not a cost problem
As Australian businesses continue to battle rising costs and economic uncertainty, many owners are focused on cutting expenses, but are they overlooking the biggest opportunity for growth? This op-ed explores why underpricing, rather than overspending, may be quietly eroding profitability, and why businesses that understand and confidently communicate their value will be best positioned to thrive.
Who buys your partner’s share when they can’t come back?
Every business partnership ends eventually. Insurance can fund the buyout when death, disability or serious illness forces the exit, but only if the agreement, the cover and the ownership structure are built to work together.
Turning Transactions into Loyal Relationships
Discover how shifting from a transactional mindset to building loyal relationships can protect your business against churn. Learn simple, actionable strategies to conduct customer audits, hold listening calls and create thoughtful touchpoints that transform one-time buyers into long-term brand advocates.
Think Outside the Box: What It Means and How to Do It
We’re forever told to think outside the box – but nobody explains what the box is, or how to actually step out of it. Here’s where the phrase really came from, why the slogan alone won’t help you, and five practical habits that will.
What visiting my customer taught me about building a better brand
Visiting customers in their homes changed how Toni Briggs Brown understood her brand. She shares what SMEs can learn by listening beyond the data and paying closer attention to customers’ lived experiences.
Borrowing Trust: How Other People’s Audiences Help You Grow Faster
Discover how borrowing trust through Other People’s Audiences helps you grow faster. Learn to build collaborative marketing strategies using the OPA Tree method to expand your reach, boost credibility, and connect with established communities without feeling like you are marketing alone.
