Imagery is a powerful tool in our lives. 90% of all information transmitted to the brain is visual. We even dream in images, and our subconscious translates our deepest fears and desires into an image: a train departing, a frog, a loose tooth. We remember the images long after we wake.
Images help us retain information easily, and it captures our attention. Images are simple, succinct ways to tell a story when words can’t. Ask any marketing guru or read any marketing guide and they’ll tell you the same thing: visual content converts and makes you memorable to your target audiences.
You don’t need to be a skilled photographer or professional graphic designer to utilise images for your campaigns and projects. iStock by Getty Images is one of the world’s leading royalty-free stock content marketplaces and offers millions of hand-picked premium images, illustrations, and videos.
With 160,000 contributors, submitting more than 800,000 new files every month, the content that is available is vast. It is also relevant, and on-trend.
Make your readers feel something in a time where hope is needed.
When you want to convey emotion, images can be powerful and effective where words might be clunky or trying too hard.
Stand out with your promotion and create something memorable.
You want your image to pop in your target customer’s feed. This leaves an afterimage almost, and they slow down scrolling. The result: you deliver your message and you just might get that click you wanted.
Make data interesting.
No one reads and remembers a text block of stats, but add the numbers to a slideshow of images and every number will be more impactful.
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