What if your business could fund your dream lifestyle, without burning you out? Emma Lovell, also known as The Bleisure Coach, has built a life and business around freedom, travel, and sustainable success. From hosting global retreats to writing her own book, Emma proves that business can be deeply fulfilling when it’s aligned with your values.
In this episode of the Youngpreneur Society Podcast, Charlotte chats with Emma about building a brand that blends business with leisure, and why “bleisure” isn’t just a lifestyle, it’s a mindset.
Why Emma Started Her Business Journey Early
Emma launched her first business at age 22 while recovering from a serious injury, and hasn’t looked back since. Starting with a communications and copywriting business, she pivoted over time to personal branding, then coaching, then retreats. Each shift came from doing what she loved and responding to what people kept asking her for.
Today, she runs two brands:
- Emma Lovell (The Bleisure Coach), focused on coaching, writing and speaking
- Rest & Receive, a retreat company helping others host their own transformational retreats
What Is a Bleisure Life?
For Emma, bleisure is all about harmonising business, travel and self-care. It’s not about luxury or escape. It’s about living well while doing meaningful work.
A bleisure life means:
- Doing work that lights you up
- Prioritising rest, reflection and well-being
- Travelling with intention and joy
- Building a business that lets you experience life, not just chase goals
Emma encourages youngpreneurs to regularly ask: “Am I living a life I love?” If not, what needs to shift?
Building a Business That Works Around Your Life
After travelling to more than 70 countries and growing a six-figure business, Emma’s advice is clear:
- Know your values and let them guide your choices
- Start with what you have, your skills are more than enough
- Say yes to opportunities and see where they lead
- Surround yourself with support, mentors, peers, and professionals
Emma also shares why downtime is essential. Whether you’re running events, launching offers or simply trying to keep up, rest creates the space to receive. That’s where clarity, creativity and opportunity thrive.
Your Challenge
Define your version of the bleisure life. What does it look like? More freedom? More travel? More balance?
Take one step this week, no matter how small, that moves you closer to it. Because the bleisure life isn’t about waiting for “one day”. It’s about creating a business that lets you live fully today.
Connect with Emma
Want to explore Emma’s world of bleisure?
You can find her book The Art of Bleisure, learn about her retreats, or work with her directly at https://emmalovell.au
Emma’s community is full of business owners who are ready to design a life they love, and if that’s you, you’ll fit right in.
Highlights
- 00:33 Meet Emma Lovel: The Bleisure Coach
- 01:13 Emma’s Journey: From University to Entrepreneurship
- 04:00 HOw the Retreat Side of the Business Came to Be
- 06:45 Balancing Work, Life, and Self-Care
- 12:40 The Motivation Behind Emma’s Business
- 15:08 Defining and Embracing a Pleasure Life
- 20:41 The Concept of Rest and Receive
- 23:59 Tools and Strategies for Sustainable Living
- 24:42 The Importance of Self-Care in Business
- 25:29 Longevity and Career Aspirations
- 26:38 Balancing Work and Rest
- 30:19 Building a Six-Figure Business While Travelling
- 37:19 Entrepreneurial Journey and Early Beginnings
- 40:32 Networking and Mentorship
