Building a successful business isn't just about having a monetisable idea, but about having the mindset and nervous system stability to support true growth.
In this episode of The Business Owners Podcast, Clive Enever sits down with Sasha Eburne, founder of Sasha Eburne Business & Mindset Coaching. After spending 25 years in high-level corporate hospitality across Australia and internationally, Sasha transitioned into entrepreneurship during the 2020 pandemic lockdowns. Today, she helps business owners break through limiting beliefs, step into the role of CEO, and scale their businesses sustainably.
Sasha breaks down why mindset is the primary bottleneck to business success, how breathwork can ground your decision-making, and why asking for help is the ultimate strategy for creating true time and location freedom.
Key Takeaways from This Episode
Mindset as the Ultimate Bottleneck
Many entrepreneurs struggle not because of a bad idea, but because of underlying limiting beliefs around worth, value, and pricing inherited from past corporate or childhood experiences. Without addressing these beliefs, business owners often default back to a safe 9-to-5.
Sustaining Performance Through Breathwork & Nervous System Regulation
Breathwork provides practical tools for self-regulating the nervous system, allowing leaders to approach challenges from a grounded place rather than spiralling into overwhelm or burnout.
Shifting from "Busy-ness" to Business (The CEO Mindset)
To truly scale, business owners must step out of the daily grunt work and transition into strategic CEOs. Staying chained to a desk just creates another version of the corporate 9-to-5.
The Power of Outsourcing & Asking for Help
True leverage comes from knowing your numbers, identifying your core strengths, and outsourcing tasks you dislike or that drain your time, both at home (e.g., laundry, cleaning) and in business (e.g., bookkeeping).
Overcoming the Fear of Showing Up
Clients don't fall from the sky. You have to put yourself out there. Overcoming the fear of judgment on camera comes through repetition, showing up authentically to connect with the people you are meant to help.
Sasha’s Advice for Business Owners
Ask for Help Early: Break the habit of trying to do everything yourself. Seeking support, whether hiring a cleaner or bringing in a mentor, frees up time to focus on revenue-generating tasks.
Align Your Business Model with Your Life: Design your business around the life you desire, rather than forcing your life to fit around a rigid corporate-style business model.
Invest in What You Don't Know: When you hit a growth ceiling, find a mentor who is further along the path to help fill in your knowledge gaps.
Don't Let Fear Keep You Hidden: Get uncomfortable, get on camera, and show your face. People buy from humans they can see and trust.
Key Takeaway
Scaling isn't about building a massive, stressful team, but about designing a model that grants you freedom of time, money, and location while operating from a grounded, regulated mindset.
Your Next Step
Scaling a business is not about working longer hours or managing an overwhelming team. True growth comes from breaking through internal limiting beliefs, regulating your nervous system, and stepping into a strategic CEO role supported by outsourced help.
Connect with Sasha Eburne
- Website: sashaeburne.com
- Instagram: @sashaeburne__
Ready to Get Support?
- Join the Business Business Business community (free!)
- Join the Ideas, Impact & Marketing Circle
- Join the Business Wisdom Vault
- Book a 1:1 Discovery Call with Linda
- Book a 1:1 Discovery Call with Clive
Highlights
- 00:57 Meet Sasha Eburne
- 01:27 Mindset Drives Growth
- 02:20 From Hospitality to Entrepreneur
- 04:04 Coffee Habits and Routines
- 04:58 Breathwork for Entrepreneurs
- 07:40 Balancing Solo Mom Life
- 09:58 Stepping Into CEO Mode
- 11:35 Money Mindset and Delegation
- 13:24 Scaling Without Big Teams
- 15:44 Mentors, NLP and Breakthroughs
- 18:44 Making Business Less Scary
- 21:06 Fear of Showing Up Online
- 23:19 Where to Find Sasha




