Let’s be honest – we’ve all been guilty of posting content without considering how to optimise it for SEO. We get excited and publish it without a second thought, hoping for the best. But did you know that you can revisit that past content, optimise it for SEO, and leverage it to boost your traffic and engagement?
1. Optimise Your Blogs
Let’s start with your blog posts. If you’re using a WordPress website, tools like Rank Math and Yoast are your best friends. These plugins help you optimise your content for specific keywords. Simply enter your keywords, check the SEO elements, and update your content to keep it fresh and evergreen.
A great tip is to republish updated blogs with a new date. This signals to Google and algorithms that you’re actively maintaining your content, which can improve your rankings.
If you’re unsure how to rank your blog posts, consider using Bramework. This handy tool connects to your website via plugins and helps optimise your posts for selected keywords. It uses AI insights to ensure you’re getting the most out of your content.
Another fantastic feature of Brainwork is its ability to identify popular questions being asked on platforms like Quora and Facebook groups. This insight allows you to share your optimised blog with new audiences and engage with potential customers in relevant discussions.
2. Optimise Your Service Pages
Don’t forget to check your service pages as well! For instance, if you sell car parts, ensure your service page ranks for that specific keyword. Again, tools like Rank Math and Yoast can guide you through this optimisation.
3. Image Optimisation Matters
Next, let’s talk about images. Make sure all your images are properly optimised and resized to enhance your site’s speed. Tools like GTmetrix can help you run a site speed check, allowing you to identify any adjustments that could improve your performance—an essential factor for SEO.
4. Video Content Optimisation
Now, onto your video content! Use a tool like VidIQ to optimise your videos for keyword reach. VidIQ also provides a daily ideas generator, suggesting new video topics based on your current content and competitors’ channels.
To maximise reach, embed your videos on your website and share them in relevant online discussions. You can also utilise Bramework for video show notes, enhancing visibility and engagement.
Don’t forget about YouTube! Consider using Opus Clip to create shorts from your longer videos. This strategy can significantly boost engagement and reach, allowing you to make the most of your existing content.
5. Leverage Analytics for Future Content Creation
Finally, leverage your analytics! Use Google Search Console and your social media analytics (like Facebook and TikTok) to determine which content resonates with your audience. If a blog post or video is performing well, take that as a cue to create more content in that vein.
Cross-linking is another powerful SEO strategy. Make sure your articles and videos link to each other, guiding visitors to additional relevant content. This approach reduces bounce rates and encourages users to stay longer on your site, increasing the chances they’ll engage with your offerings.
Take Action!
So, what are your action steps today? Go back, revisit a blog post, find a video, and start optimising! Regularly update your content to keep it fresh and relevant. Here at Anima Group, we recommend a 12-month review for all published content to ensure that keywords, images, and terminology are still effective.
Remember, SEO doesn’t have to be complicated. Often, it’s the small tweaks that help your content reach a broader audience. Until next time, I’m Linda Reed, your ideas and marketing strategist, here to help you create more impact for your business and brand.
