What is UserWay?
UserWay is a digital accessibility platform designed to make websites more inclusive by enabling them to comply with ADA (Americans with Disabilities Act) and WCAG (Web Content Accessibility Guidelines). These regulations ensure that people with disabilities, such as visual, auditory, or cognitive impairments, can access and interact with web content effectively. The platform offers a suite of accessibility solutions to help businesses automate and streamline this process, making it easier to meet these crucial standards.
Key Features of UserWay for Business and Marketing
AI-Powered Accessibility Widget
The UserWay AI-powered widget is one of the platform’s standout features. It automatically scans a website for accessibility issues and offers real-time solutions. This widget can easily be integrated into any website, allowing users to adjust the site’s appearance to meet their specific needs, such as increasing font size, adjusting contrast, or enabling screen reader support.
For businesses and marketers, this widget ensures that no segment of the audience is left behind due to accessibility barriers. With the click of a button, potential customers with disabilities can tailor their browsing experience, making it more user-friendly and inclusive.
Accessibility Audits
UserWay offers in-depth audits of websites, ensuring that all aspects of accessibility are covered. These audits include checks for compliance with WCAG 2.1, ADA, and Section 508 guidelines. In a business and marketing context, this means that companies can ensure their online platforms are fully compliant, avoiding potential legal pitfalls and lawsuits that may arise due to non-compliance.
Furthermore, these audits provide valuable insights that allow marketers to understand the usability of their website from a disabled user’s perspective. This helps refine marketing strategies by offering a seamless browsing experience for all users, which can lead to better engagement and conversions.
Automated Remediations
One of the businesses’ most significant pain points regarding web accessibility is the technical expertise required to fix the issues. UserWay solves this problem with automated remediation tools that allow businesses to resolve accessibility violations without needing a team of developers.
For marketers, this feature is invaluable because it enables them to focus on their campaigns, content creation, and customer engagement without worrying about the technical side of web accessibility. The automated remediations cover everything from alt-text generation for images to form label correction, ensuring that all content is accessible and compliant.
Legal Compliance
In addition to improving user experience, UserWay helps businesses stay compliant with accessibility laws and guidelines. The risk of non-compliance includes lawsuits, penalties, and reputational damage, which can severely impact a company’s brand image. In the context of marketing, compliance not only safeguards a company from legal repercussions but also sends a powerful message that the business values inclusivity and equal access.
This commitment to accessibility can be integrated into marketing messages and branding, aligning with customer values and appealing to a socially conscious audience.
Customisable Accessibility Statements
UserWay provides businesses with customisable accessibility statements, which can be displayed on websites to inform users of the accessibility measures in place. From a marketing perspective, this transparency builds trust and credibility with visitors, showing that the company prioritises inclusivity. This feature can be leveraged as part of a broader corporate social responsibility (CSR) strategy, highlighting the brand’s dedication to making the web accessible for everyone.
Benefits for Business and Marketing
Improved User Experience
An accessible website ensures that all users, regardless of ability, can navigate and interact with content easily. This enhanced user experience is critical for marketing efforts, as it leads to higher engagement, longer visit durations, and potentially increased conversions.
Reaching a Wider Audience
Approximately 15% of the global population lives with some form of disability. By incorporating UserWay’s accessibility solutions, businesses can tap into this often-overlooked market segment. Inclusive marketing strategies help businesses reach a wider audience, improving brand loyalty and customer retention.
Boosted SEO
Accessibility and SEO go hand-in-hand. By ensuring that all website elements, such as alt-texts for images and proper heading structures, are in place, businesses can improve their SEO performance. This leads to better search engine rankings, increasing visibility and driving organic traffic.
Enhanced Brand Reputation
Brands that embrace accessibility are often seen as more socially responsible, leading to positive associations with the brand. Marketers can capitalise on this by incorporating accessibility initiatives into their brand story, improving customer perception and fostering loyalty.
Conclusion
UserWay is a powerful tool for businesses and marketers alike, providing comprehensive solutions to ensure web accessibility and legal compliance. By offering features like an AI-powered widget, automated remediations, and accessibility audits, it simplifies the process of making websites more inclusive. For businesses looking to expand their audience, improve SEO, and enhance their brand’s reputation, UserWay is an invaluable asset. It not only ensures compliance with legal standards but also fosters a more inclusive and engaging online experience for all users.
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