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In the meantime here are some of our latest reads and perks.
Legal risks of AI and how to navigate them
Artificial Intelligence (AI) is rapidly transforming industries and societies, but its widespread adoption also brings a host of legal risks. Here are some of the key legal considerations businesses and individuals must grapple with.
How to Create a Gift Guide That Boosts Sales Conversions: The Business Strategy
Generally, gift guides are not simple checklists of products that one should obtain. In other words, they are communication instruments that can generate millions of dollars in e-commerce sales and build even more substantial customer bonds.
Growing Your Small Business: A Guide to Funding, Forecasting, and Managing Growth
Growing your small business is exciting but challenging. This article breaks down easy-to-understand funding options, from traditional business loans to flexible lines of credit, government grants, and private investors. It also covers forecasting growth through expense management, revenue projections, and cash flow planning. As you expand, key steps include hiring the right team, upgrading infrastructure, and focusing on customer retention.
Maximising Your Marketing Impact: Small Strategies for Big Results
Maximising Your Marketing Impact
In this article, marketing expert Jenn Donovan shares actionable strategies to help business owners in both rural and urban Australia grow their business through effective marketing. Jenn highlights the power of storytelling, urging businesses to connect with customers by sharing their unique journey. She also emphasises the importance of leveraging local networks, such as joining Chambers of Commerce, to build valuable business relationships.
Strategies for Managing Multiple Marketing Channels
To be competitive in today’s business landscape, establishing a presence on multiple marketing channels to reach diverse audiences is essential.
Secrets to SME Success
Scott Rawson is the founder and Managing Director of construction services company Instant Products Group – he’s operated through the GFC, pandemic years and now current economic conditions to mark 21 years in business, and offers some advice on how SMEs can navigate key challenges and set themselves up for longevity.
The Power of a Content Bank: Why Every Business Needs One
Content is king, but managing it effectively can be a challenge. That’s where a content bank comes in, a powerful tool for businesses to stay organised, consistent, and ahead of the game.
HR Problems? Or Health Problems?
As a leader, your behaviour sets the tone for your team. When you prioritise health, you show that it’s a business priority, not just a personal one. Start small—choose one area to improve your health by 20%, and watch how it transforms your leadership and your team’s success.
Why Customer Reviews Are Your Secret Marketing Weapon (and How to Get Them!)
Reviews help build that all-important “know, like, and trust” factor. Even better, when people see their friends or family rave about a product or service, they’re far more likely to try it themselves.
From Concept to Creation: Using Canva to Power Your Brand’s Design
High-quality design plays a critical role in business success. Whether you’re managing social media, creating presentations, or developing marketing assets, strong visuals help brands stand out, convey professionalism, and engage audiences effectively. For businesses...
