by Marshall Thurlow | Jul 8, 2025 | Advertising, Marketing, PR and Media, Branding, Learn Magazine
Did you know that colour can trigger physical or emotional responses? As a small business owner, it’s important not to underestimate how brand colours affect your customers. Research published in the journal ‘Behaviour & Information Technology’ suggests that...
by Linda Reed-Enever | Jul 7, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
Public Relations; two words that either excite business owners or send them running for the hills. The truth is, PR isn’t as complicated or out of reach as people think. It’s not just for big brands or those with massive budgets. Smart, intentional PR is one of the...
by Daiana Altinay | Jun 24, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
A Tale of Two Advisors Imagine two financial advisors, both equally skilled and knowledgeable, both offering similar services. Advisor A spends countless hours chasing leads, cold-calling prospects, and sending generic promotional emails that rarely get opened....
by Sonia Majkic | Jun 19, 2025 | Advertising, Marketing, PR and Media, Being Online, Branding, Customers, Learn Magazine
The buying journey is the path a customer takes from their initial awareness of your business, services, products or solution, to making a purchase and beyond. In the digital realm, this journey is often a complex web of interactions across multiple touchpoints,...
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing, PR and Media, Branding, Educate Your Market, Learn Magazine
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. Stories have shaped communication for centuries....
by Todd Stephenson | Jun 5, 2025 | Advertising, Marketing, PR and Media, Learn Magazine
As a co-founder of Roof Quotes, I’ve been lucky enough to witness firsthand how technology and customer-focused solutions are transforming industries. Over the years, I’ve been involved in scaling businesses like ThreadStudio and PupSocks, so I’ve seen how the...
