by Linda Reed-Enever | May 11, 2026 | Advertising, Marketing, PR and Media, Educate Your Market, Learn Magazine
There’s a trap too many business owners fall into: we assume our customers understand our industry the way we do. We think certain things are “obvious” or “common knowledge”. But they’re not. What’s second nature to you after years...
by Rashida Tayabali | Oct 21, 2025 | Being Online, Educate Your Market, Learn Magazine, Websites and SEO
Search behaviour is getting a good shakeup thanks to AI search and Google’s new AI mode. While the majority of people still use Google Search to find products and services, a small percentage of traffic is now flowing from LLMs like ChatGPT. (Google is actively...
by Sarah Thomson | Jul 22, 2025 | Advertising, Marketing, PR and Media, Being Online, Educate Your Market, Learn Magazine
In today’s fast-paced digital world, business owners are constantly being told they need to “scale.” But what if you could do that in a way that felt aligned, simple, and actually doable—without needing a massive audience, a complicated funnel, or burning out? That’s...
by Fairina Cheng | Jun 10, 2025 | Advertising, Marketing, PR and Media, Branding, Educate Your Market, Learn Magazine
Every business sells something: A product, a service or an experience. But what makes customers choose one brand over another? Often, it’s not just about price or quality. It’s the story that brings a brand to life. Stories have shaped communication for centuries....
